McDonald’s Stock (MCD) Gains as Chain Cuts Combo Meal Prices to Address Affordability Concerns

McDonald’s shares (MCD) climbed after the fast-food giant announced price reductions on combo meals, responding to inflationary pressures and weakening consumer confidence. The Wall Street Journal reports select Big Mac meals had reached $18 in some locations—a tipping point for affordability.

The company will discount eight popular combo meals by 15% compared to individual item pricing, with planned $5 breakfast and $8 Big Mac/McNugget promotions branded as Extra Value Meals. Franchisees participating in the pricing strategy will receive financial support from corporate.

This aligns with McDonald’s broader McValue initiative, featuring $1 add-ons and app-exclusive perks like free medium fries. While these measures aim to restore the chain’s value reputation, persistent customer perception of high prices remains a hurdle.